Cognitive Behavioural Coaching (CBC) is a powerful coaching model that draws on evidence based psychological models. It is based on Cognitive Behavioural Therapy which states that the way we think affects the way we feel and behave.

The aim of CBC is to develop ways of thinking and the associated behaviours that are more productive and likely to assist the individual reach their desired goals in life.  The process helps clients move towards becoming the kind of person they want to be, attaining the types of outcomes desired personally and professionally.

In a coaching relationship, the power is always given back to the client. The client is the only expert in their life, who truly knows who they are and what they need. A coach is only a guide & motivator in the process of change.

Coaching is:

  • Practical
  • Skill based
  • Individually tailored to each person’s requirements
  • Fitted around your life and your needs
  • Outcome driven
  • Usually short-term
  • Not a substitute for personal motivation – you still have to take responsibility for the problem, the changes you make and the amount of work you choose to do!

Coaching helps you learn how to make choices that create an effective, balanced and fulfilling life.

Can coaching ever be harmful in any way?

No.The client is always responsible for their own life. Clients makes their own decisions and take their own actions. Life coaches provide positive support and encouragement. While a life coach might challenge you to think differently or suggest that you try a different approach than you would normally take, the client must decide whether to take the advice or not. Life coaches do not in any way control the client’s thoughts, actions or life. As a client, you should certainly feel good about yourself and your accomplishments.



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